This can also help you uncover when your followers are most likely to engage with your content. Another very useful analytic it provides is showing you when your followers are active. This will help you schedule your posts in the right timezone. If you have an Instagram business account, you can see the demographics of your followers, including their age, gender, and location. Use Instagram analytics to understand your followers
#Best time to post on instagram how to
How to Find the Best Time to Post for Your Businessġ. You may be posting in the middle of the night for them! If you are posting at your local time, but the majority of your followers are in another time zone, you need to reconsider when you post. Where are your followers? - Looking at your analytics of your followers and understanding where they are based is critical for deciding on a posting time. No one wants to think about work on their weekend. If you are selling stationery/office supplies, then 6 a.m. For example if you are promoting a smoothie/breakfast option, posting in the morning on the weekend is an effective time to target people who are thinking about their own breakfast. This is because people interested in a certain product or service are likely to be highly influenced at certain times in the day. Industry/brand - You need to consider your product/business, and the people you want to target when deciding when to post. Always make sure your content provides value to your target audience. Influencing Factors on the Ideal Post Time:Ĭontent quality - boring, irrelevant content is going to flop no matter what time of day you post it. Posting when your audience isn’t online means a large percentage of them may never see your posts. Due to the way the algorithm works, Instagram pushes engagement-heavy posts to the top of the feed. There are a variety of factors that affect the engagement of your posts due to the Instagram algorithm.
But working out which times are the most effective for your business is not so straight forward.
We are all well aware that it is best to post at times where engagement and user activity is high, it just makes sense.
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